Orchid required a packaging concept that would feature eight major paper brands and display up to 600 paper samples in an easy to use desktop display. The design team took inspiration from the client’s brand strategy of positioning itself as a Gulf based paper merchant that sourced paper on a global scale. Based on this thinking the “Paper Planets” theme was created. The concept was further developed with an arabesques calligraphic roundel design using a copy line that roughly translates to “Stellar papers / A shining constellation of papers.” The client was thrilled with the results. Sales increased by 100% for Gmund, Polyart and Scheufelen, as well as significant increases for the rest of the brands.
Awards: Platinum/Best in Category - 44th Creativity International Awards, Print and Packaging